Privacy policy

Who we are

AKA Pharma Ltd, trading as Longton Pharmacy, is the data controller for the personal information collected through this website. We are registered in England and Wales (company number 11437472) with our registered office at 1 Dawn Avenue, Burslem, Stoke-on-Trent ST6 7JS. Our pharmacy is at 22 The Strand, Longton Exchange, Stoke-on-Trent ST3 2JH. We are registered with the Information Commissioner's Office (registration number ZB631901).

If you have any questions about this policy or your information, email longtonpharmacy22@gmail.com or call 01782 313783.

What we collect

• Your name, email address, phone number and delivery and billing addresses
• Your order history and the products you buy
• Your answers to health questionnaires, and any prescriptions you send us. This is health information, which the law treats as especially sensitive.
• Messages you send us through the contact form or by email
• Basic technical information needed to run the site securely, such as the cookies that keep you signed in and remember your basket

We don't see or store your full card details. Payments are handled by our payment provider, Stripe.

Why we use it

• To process, check, prepare and deliver your orders (to perform our contract with you)
• So a pharmacist can safely decide whether a medicine is suitable for you. We process health information for the provision of health care, under the supervision of a registered pharmacist.
• To keep pharmacy records we're required to keep by law and by our regulator
• To reply to your questions and to send you emails about your account and orders
• To prevent fraud and keep the website secure

We don't sell your information, and we don't send marketing emails unless you've asked us to.

Who we share it with

Only with companies that help us run the service, under contracts that require them to protect it: our payment provider (Stripe), our email provider, our website hosting and database providers, file storage for product images and uploaded documents, and delivery companies (name and address only). If you accept analytics cookies, Google receives information about how you use the website (never your health information or contact details). We may also share information when the law requires it.

Our database is in the UK (London). Prescriptions you upload are stored in the EU (Stockholm, Sweden), which UK data protection law recognises as giving the same level of protection. Payments are handled by Stripe, which may process payment details in the US under approved safeguards.

How long we keep it

We keep records of online consultations, health questionnaires and prescriptions for 8 years from the date of the consultation, then delete them securely. Other pharmacy records are kept for as long as the law and professional guidance for pharmacies require. Other account information is kept while your account is open, and order and payment records for as long as needed for tax and accounting.

Your rights

You can ask for a copy of your information, ask us to correct it, or in some cases ask us to delete or restrict it, or object to how we use it. Some pharmacy records can't be deleted because we're legally required to keep them. To make a request, contact us using the details above.

If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office at ico.org.uk.

Cookies

We use cookies that are needed for the site to work, such as keeping you signed in and remembering your basket. These don't need your consent.

With your permission, we also use Google Analytics to understand how people use the website, such as which pages are visited and where people leave the checkout, so we can improve it. It only runs if you choose "Accept", and you can change your mind at any time with "Cookie settings" at the bottom of every page. We don't use advertising or remarketing cookies.

We never send Google your name, contact details, health questionnaire answers or prescriptions. Addresses of private pages (such as your account and order confirmations) are shortened before they're sent, and prescription-only medicines are recorded only as "Prescription treatment". Google Analytics data is kept for 14 months and may be processed by Google in the US under approved safeguards.

• customer_token, cart_id, customer_pending_2fa: keep you signed in and remember your basket (strictly necessary)
• lp_consent: remembers your cookie choice for 6 months (strictly necessary)
• _ga, _ga_*: Google Analytics, distinguishes visits. Kept for up to 2 years, only with your consent

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